A business to be successful in today’s era requires a unique product and an admirable and consistent brand image. WordPress development and WordPress customization create or redesign websites in a way that the brand value is enhanced thus creating a distinct place in the rat race. A standard WordPress theme includes a header, footer, sidebar and content. Each page is generated using many template files hence in the beginning a developer finds it a bit difficult to work on WordPress but slowly as they get familiar they can create elite websites, blogs utilizing the varied themes and the third-party plug-ins. Customization enables to create websites as per your requirements hence more people can be attracted and the number of customers can be increased. Thus WordPress is a best option when businesses want to develop customized class-apart solutions quickly at affordable prices.